Luxury paper manufacturer Fedrigoni set a brief looking for a creative artefact that promotes one of their ranges of paper. Savile Row was selected for the assignment. Inspired by its reference to traditional English fashion, a printed zine was designed.

Imagery and engaging slogans were created, drawing reference to English fashion, satire and humour, whilst considering Fedrigoni's USPs. Shock tactics were also applied where appropriate. To convey the multiple applications of the Fedrigoni paper range, design tactics such as paper-folding, printing, embossing/debossing, die-cutting, painting and illustration were applied and referenced throughout the zine's text and visual content. The selected typefaces aimed to communicate luxury and elegance, whilst remaining modern and legible. The typeface pairing of the final zine presents a strong contrast between display and body text, aiding visual hierarchy. Whilst the attached photographs are mock-ups of the zine, the intention of the creative solution was to print the artefact on the brand's paper to further aid communication of its goal.